Full Technical SEO Checklist to Improve Your Rankings in 2024

Technical SEO is primarily about making it easier for search engines to find, index, and rank your website. It can also enhance your site’s user experience (UX) by making it faster and more accessible. We’ve put together a comprehensive technical SEO checklist to help you address and prevent potential technical issues. And provide the best […]

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, […]

What YouTube learned by analyzing over 8,000 top ads

YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased representation: Brands are featuring more diverse characters and perspectives. Celebration of self-expression: Ads are focused on individuality and unique styles. Community-focused storytelling: Brands are emphasizing connection and […]

Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.  Check out this executive panel on-demand, as we show you how we do it.  With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and […]

Meta gives advertisers new ad tools ahead of holidays

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities. Why it matters: The holiday season is […]

Mastering Social Media Content Creation: Your Complete Guide

To reach your brand’s social media marketing goals, you need a plan. You have to create the right content for the right audience and post it on the right channels. In this article, we’ll cover everything from researching followers to choosing formats to writing social media copy. And we’ll recommend top tools for your social […]

Tips For Effective Google Shopping Bid Management

Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads […]

Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies

Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do you make sure your content aligns with Google’s evolving expectations? Check out our webinar on September 25, 2024: “Navigating SERP Complexity: How to Leverage Search […]

The Definitive Guide to Content Mapping (2024)

Looking to create a content strategy for your business? Or improve an existing one? Content mapping is a great place to start.  Why? Done right, it’s helps you more efficiently organize the content you need to support your leads, prospects, and customers as they interact with your brand. That way, you know what you have, […]

Google On Why Simple Factors Aren’t Ranking Signals

Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. Site Characteristics And Ranking Factors John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute […]