How to do PPC competitor analysis

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. Rather than copying their actions, you collect information and insights to run more effective and efficient […]

6 Best Competitor Keyword Analysis Tools for Market Insights

Understanding which keyword strategies work for your competitors can help you optimize your own strategy more effectively. But what’s the best way to get a complete picture of the keywords your competitors are targeting? With a competitor keyword analysis tool. In this post, we’ll explore the leading competitor keyword analysis tools. Before we dive into […]

Meta Announces Updates To Business Tools Affecting Advertisers

Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email […]

Key trends and 7 predictions

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and […]