Google Analytics 4 adds new consent mode setting section

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK […]

Mobile vs Desktop Use and Trends in 2024

Knowing how your target market uses mobile or desktop devices helps you plan your marketing strategy. And reach more of your intended audience.  Let’s compare mobile vs. desktop usage, the advantages and disadvantages of each, and actionable tips you can use for your business. Mobile vs. Desktop Usage Statistics for 2024 To show the differences […]

Google On 404 Errors And Search Console Validation Fix

Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained what’s going on with that “validate a fix” function. What Causes A 404 Status Code And How Should It Be Dealt With? When a browser […]